• Social Media Manager

    Job Locations US-TX-Dallas
    Req #
    Marketing & Communications
    Location Name
    (Mortgage) Dallas, TX - Preston
  • Job Summary

    • If you are looking to work in an Agile work environment that offers Service Beyond Expectations, this role could be for you! Here at PrimeLending, our culture is built around one simple belief– investing in our talented, dedicated employees
    • We are seeking an experienced (2 years minimum) Social Media Manager to be responsible for bringing imagination and life to PrimeLending’s social profiles and campaigns
    • The Social Media Manager’s focus will be on managing the day-to-day content schedule for PrimeLending across all platforms and developing innovative, creative ideas to build our social network communities
    • A key member of the marketing team, this position will help define and manage PrimeLending’s social media brand and voice – serving as the company’s subject matter expert

    Essential Functions

    • Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification
    • Publish regular content across all PrimeLending’s social media platforms including (but not limited to) Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram and Youtube
    • Manage the creation of PrimeLending’s content calendar that includes campaigns, events, social posts and blog posts
    • Develop and manage library of social assets for individual loan officers to download, as well as schedule and support the automatic posting subscription program for the field
    • Provide timely reporting and analysis of social media programs
    • Manage social media policy and procedures and conduct social media trainings for the marketing team and field as needed.
    • Manage social listening, competitive analysis, response management, reputation management
    • Brainstorm, compile, and publish content to the PrimeLending’s blog
    • Maintains a professional image and adheres to standards consistent with company policies and procedures

    Job Requirements

    • Bachelor’s degree in Marketing, Public Relations, or a related Communications field preferred
    • 2-4 years of experience managing social media platform content and related campaigns
    • Excellent analytical, organizational, and communication skills
    • Knowledge of online marketing and good understanding of major marketing channels
    • Demonstrated knowledge of social network best practices, including advertising and social analytics tools
    • Knowledge of social media legal guidelines and SEO a plus
    • Ability to prioritize and execute projects in a fast-paced environment with minimal supervision
    • Strong copywriting and creative skills
    • Demonstrated history of teamwork and excellent ability to effectively collaborate with internal teams
    • Self-starter with positive attitude who enjoys challenges and asks many questions

    About the Company

    • Since 1986, we’ve helped over 500,000 homeowners buy a new home, fix up a current home or refinance. If you are in the market for a home loan, we can help you make the right decisions and have a rewarding experience along the way. For us, it really is Home Loans Made Simple. ®
    • We started with a simple idea at PrimeLending – buying or refinancing a home should be an exciting beginning. Whether you are a first-time homebuyer or a veteran of the process, getting a home loan opens the door to positive change, like a new living space and financial flexibility. So we’ve built a company focused on making the experience rewarding. We’ve made every step as simple and transparent as possible, and taken out the headaches and complexity along the way.
    • At the heart of your PrimeLending experience is a personal relationship with a home loan expert to guide you through the mortgage process at every turn. In fact, our entire team of nearly 1,500 loan officers located throughout the United States is focused on delivering service beyond your expectations. From application through closing, you can count on us to provide clear communication, timely responses, valuable insight and quick results.
    • 8th in the Best Workplaces in Finance and Insurance
    • 9th among the 50 Best Workplaces in Texas
    • 9th in the Best workplaces for Generation X
    • Top 20 Best Workplaces for Women
    • 11th among the 50 Best Workplaces for Camaraderie
    • Recognized as Top Workplace for Diversity and Parents by Fortune
    • Great place to Work Top 10 for six straight years on The Dallas Morning News
    • Top 100 Places to work in the large company category
    • Top 10 Best Mortgage Companies To Work For by Mortgage Executive Magazine
    • BBB Accredited Business Dallas/Northeast Texas
    • Leading Mortgage Lender Top 10 Purchase Lender in the nation by Marketrac® 2012-2016
    • Ranked 12th on the Top 100 Mortgage Companies in America by Mortgage Executive Magazine
    • 6th in top retail volume by Scotsman Guide
    • 11th in top overall volume by Scotsman Guide
    • Inducted into the Mortgage Banker Association's Hall of Honor program
    • Recognized Leaders: Karen Blakeslee, 2017 HousingWire Woman of Influence, Gene Lugats and Cindy Buhr, Mortgage Bankers Association Mortgage Action Alliance 2017 Co-Chairs, Mark Raskin, 2017 President, the Texas Mortgage Bankers Association, Kristi Harris, 2016 HousingWire Vanguard Award Winner
    • Outstanding Loan Officers: 4 PrimeLending loan officers are honored as 2017 Top 250 Latino Mortgage Originators by the National Association of Hispanic Real Estate Professionals, including number 1 originator, Alex Varelas (NMLS:184823), Production Manager in Bedford, Texas
    • 8 PrimeLending loan officers are ranked in Mortgage Executive Magazine’s list of Top 200 Mortgage Originators in America for 2016
    • 90+ PrimeLending loan officers are ranked in Mortgage Executive Magazine’s list of Top 1% Mortgage Originators in America for 2016
    • 18 PrimeLending loan officers are named to Scotsman Guide’s Top Loan Originators in America 2016


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